Internet marketing

1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too. 2. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc. 3. Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc. 4. Make your customers get excited about your business and they will tell their friends. Give them a free vacation certificate, a coupon, etc. 5. Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc....

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After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed. Short Term Marketing Strategy The single best short term marketing strategy is pay-per-click marketing campaigns. A "PPC" campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture. Google Adwords lets you place ads on Google search results....

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Forget clicks, page views, and impressions; the only way to effectively track your online marketing ROI is through Cost-per-Action (CPA) analysis. As the online advertising market is poised to grow nearly $10 billion over the next six years, it's essential that we remember the importance of measuring the effectiveness of that spending. There's no point undertaking any marketing or advertising campaign unless you can measure its results. And results are best measured in terms of return on investment (ROI). Unfortunately, in the world of marketing and advertising, many businesses seem to be losing touch with their general objectives. The tools may have changed, but the principles remain the same - Your advertising campaigns are only successful if they meet the objectives you set out to achieve....

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It was supposed to happen in thirty days. Buy the ebook with the holy grail to online success and then watch life unfold. But that was several months ago. You sit and wonder what are you doing wrong. You have been over the same steps again and again but still nothing changes. You are considering giving up thinking that you are not cut out for this. No wonder why 95 % of online marketers fail. Most are ready for some quick cash instead of digging in for the long haul. It is a human weakness which will always be exploited. I have been there. Several years ago. But I am still here hanging around. What made me decide to stick around ? The quest to know the truth about Internet marketing. The learning curve in online marketing can be steep indeed....

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The advent of the Internet has made this world an almost borderless world. In the context of enterprise, the Internet is becoming more and more important to many companies and organizations around the globe. It has greatly expanded the market and enhanced the market reach of businesses, be they small businesses or multinational corporations, to the extent that whatever market segments they can't reach previously, they can now do so to a large extent. In the context of Internet Marketing, my central message to business owners is that in order for you to have the competitive advantage, you'll need to effectively identify and attempt to satisfy the genuine needs and wants of specifically defined target markets, and that you'll have to do so more effectively than your competitors....

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The main problem with creating products is not in the build process, but rather in the "Ideas Process." Product Ideas Come From NEEDS * New Knowledge Research at centres of learning gives rise to new theories that provide a wealth of ideas, for new products. * Emulation Modification and copying of existing products and services is the most common source of new ideas for products. * Ego Most inventors of products have big ego's that are only satisfied by the "creative process," from invention to production. * Difficulty Hardship in terms of effort required to do any work or activity is a rich source of new ideas for products. * Scarcity Shortages of necessities and luxuries very often give rise to new ways and products to overcome the shortages....

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A few months ago I was watching a stream meandering back andforth across a flat plain in a high mountain valley. The streamreached it's destination - a small lake - but only after dozensof loops and curves. It occurred to me that Water and clever WebMarketing have something in common - they both follow the pathof least resistance. Let me explain. Your first contact with a future customer usually starts with anemail. It could be an Ad in an Ezine, it could be your ResourceBox at the end of one of your Articles, or it could be yourSignature File in your correspondence. But in the chain of events that leads to a web sale, an email isthe point of greatest resistance. Why is that? Firstly, your future customer is reading your message offline....

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There is a misconception that you can come online set up a web business and be making $1000s within days. Let be put that myth to rest right away. This has not been my experience nor the experience of anyone I have come in contact with through my online endeavours. You need to give yourself at least a year to make an online business work and budget your money accordingly. Too many times I see people ploughing a wad of cash into their businesses and again, expecting instant riches. New marketers also make the mistake of thinking that one marketing strategy will do. Of course some avenues will produce more than others but I have found the best way is to adapt a broad based approach to your online marketing....

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If you want to go far in business, and be a roaringsuccess, you must understand that your successdepends on others. This is an important success secret in internetmarketing online. The more you help others, the more you create goodwilland reputation that will impact positively on your business. Many people don't have the time or skills to writeand create ebooks to give away to their web sitevisitors. Giving away ebooks from your web sitecan easily increase traffic and sales. Why notcreate promotional ebooks for other people touse so they can promote their web site. First, you will need to write and create your ownebook to give away to your visitors. If you don't want to write one, you could ask permission to use another writers' articles or material....

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If you use PPC advertising and are in a highly competitive market, you can't afford not to read this. According to a recent article in theregister. co. uk, you now have another kind of click fraud to worry about. Or perhaps we should start calling it "no-click fraud." Unlike every other kind of click fraud where nefarious website owners click the advertisements on their sites or nefarious competitors click on your advertisements to try to bankrupt you, this new breed of click fraud doesn't click at all. Instead, the fraudsters launch thousands of searches on a specific keyword you've bid on--and don't click. This drives down your click-through rate, which eventually leads to all the advertisements targeting that keyword getting pulled....

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Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn't happen quite that way. Yes, you will need to submit to the search engines, and they will eventually bring traffic your site. It will take anywhere from 3 - 6 months for a search engine to even get you listed. After that another year or so to make it to the top of the listings, that is, if you are extremely diligent in promoting to them monthly and following all the different rules for each search engine. There are several ways to market your web site yourself. Your marketing efforts will yield more results than any other form of marketing....

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Its become fashionable to bash marketing "gurus" nowadays. There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom. Then there are those who try to score points by "proving" gurus wrong. They think they have achieved a new high in their field just by proving that a "guru" made a false statement. The problem with such people is that they refuse to understand "gurus" for what they are. So just what IS a guru (marketing or otherwise)? To put it simply, a guru is someone who has "been there, done that." A guru is not one who is meant to be followed like a sheep, nor one whose every word is written in stone....

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Returns had been steady since I created www. howtoproducts-xl. com back in December 2004. Steady, but not spectacular, so I decided to conduct a survey. What I did was to mail those visitors who had taken up my freebie offer but hadn't made a purchase. They were presented with three optional price bands for each of ten products and asked to tick the one that best reflected value for money for each individual creation. The market spoke up and it was clear that I was in danger of over-pricing. However, it is wise to exercise caution when playing around with your pricing structure so soon after a launch. Do it overtly and some will accuse you of being a rip-off artist; others will say you don't know your 'a' from your 'e' (which I patently did not)....

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