What is EMarketing? A New Discipline is Evolving
Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.
The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. Still, one of the aspects that is established and has ceased being discussed in contradictory, is the fact that electronic marketing first appeared under the form of various techniques used by companies distributing their products through online channels (Internet - based). That happened back in the pioneering age before 1995. These companies that opened the road were called "e-tailers", as opposed to the traditional retailers (also known as "brick-and-mortar" retailers)....
How To Increase Your Web Profits by Cutting the Hype
'Hype' is now an often used slang word which is short for 'Hyperbole', pronounced 'Hy - per - bul - ee', with the accent on the 'per' (not 'hyperbole' as in 'super - bowl').
The dictionary definition of hyperbole is: Poetic or rhetorical overstatement; exaggeration', but it has now taken on a definite negative meaning, especially when used in marketing and advertising.
Let's face, consumers in today's 21st century western world are 'advertised' nearly to death. The average person is exposed to hundreds of advertising and marketing messages every single day. If they responded to them all, they would have little time for anything else. And, today, more than ever before, time is money.
Like the 'boy who cried wolf' today's consumers have developed an aligator-like skin to protect them from this bombardment of product and service claims....
Seven Ways to Generate Income From Your Website
If you own your own website, there are a variety of things you can do to generate extra income for yourself. To enjoy the most success for your efforts, you must take into consideration your existing website content, as well as your particular target audience. You will also want to know the approximate number of visitors you regularly receive to your website.
Once you have this information, you can decide which idea (or ideas) will apply best to you:
2. Make money selling other people's products and services through affiliate programs. Each program you register for should provide you with an affiliate link to track your referrals. Depending on the program, you will normally be paid on a per sale basis or for each sign-up you generate....
How To Create Your Own *24/7 Little Sales Machines* In 5 Simple Steps
Here's an astonishing fact guaranteed to excite you...
Many successful internet gurus like Terry Dean and Yanik Silver became that way by branding and advertising themselves aggressively through ezine advertising.
Ezine advertising is very effective, but it can cost a bomb, putting you out of business just as quickly if you're not careful!
Now suppose you could receive completely fr^e advertising in ezines month after month after month, without ever paying a single cent.
Would that make you very excited?
You ought to be because there IS just such a way.
Simply by writing articles!
Articles are what I call the ultimate traffic generators, write them ONCE and they work like '24/7 little sales machines' to bring you....
Internet Marketing Is No Big Secret
You Do Not Need To Be An Internet Marketing Guru
Just follow seven, (not so easy) steps to success.
1. emal campaigns:(followup, autoresponders, etc.) advertising copy (ad title and content). Be sure your campaign has an eye catching title accompanied by well thoughtout meaningful content. Then follow up your campaign using autoresponders.
2. ad tracking: Without knowing the response rate to yourcampaign, your "shooting in the dark". This is probably the most important part of successful advertising and marketing. It may take several attempts to "tweak" your ads for just the right combination of title and content.
4. Join forums and Groups: Ask questions and contribute your knowledge....
An Internet Marketing Secret: Using Tie-Downs to Increase Sales
If you could get your prospective customers nodding their heads in agreement with every major point in your sales copy, that would be likely to increase your sales, wouldn't it?
If you could get people saying "yes" to almost any marketing statement of your choosing - long before they even get to the close - that would be valuable to you, right?
Did you find yourself agreeing with the last two questions? You've just experienced a sales technique called "tie-downs." One very old direct sales principle is to get people to say yes to multiple little questions. This gets them agreeing with you and also gets them used to saying yes. Psychologically, they will then be more likely to say yes when you ask for the sale....
Year In Review: Top Ten Internet Businesses 2004
The internet boom hit a high mark in 2004. With oldstandbys and new emergences, the top ten internetbusinesses 2004 show a variety of companies all with onething in common: they have adapted well to the World WideWeb. Many companies have difficulties and struggle amidstthe huge ocean of the internet, especially since it isquite difficult to maintain a personal face. Thecompanies in the top ten have not only succeeded in thebusiness sense, they have invaded out daily life and havebecome a household name. From meagre beginnings, thesetop ten entrepreneur companies have mastered this newmedium and are an inspirational to any buddingentrepreneur interested in starting an internet basedbusiness.
The Internet search engine Google was the top internetbusiness of 2004....
10 Killer Ways To Multiply Your Sales
2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.
3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons....
The Yin & Yang of Internet Marketing
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.
Chinese view opposites as evolving and cycling. There is neither right nor wrong, but rather there is balance, transformation, interaction and a dependent opposition. Think of it as a duality that cannot exist without both parts.
Now let's apply this theory to Internet Marketing. When I first came online I subscribed to many Ezines and Newsletters and didn't always pay attention to the ads, but I did read the articles and editorials. They were my "information hotlines"...
Start a Fire Sale! Give Your Faithful Clients Bonuses!
When is the last time you received an unexpected gift? Or a larger gift than you had expected?
Every quarter, I receive something special from the gardening magazine to which I subscribe: a packet of seeds or a ten page booklet on bird calls or a pair of knee pads for getting down and NOT dirty in my garden.
My cheese service surprises me with a hunk of Gouda, a quality merlot with one third off, a discount coupon to be used by a certain date.
The result? I buy more cheese and wine than I should, and I've extended my Gardening magazine subscription to 2010.
Gifts and bonuses pay off: increased sales, and the opportunity to sell more pricy offers to customers who know and trust you.
Here are several suggestions of ways and wherefores for bonuses in your marketing....
Creative Offline Website Marketing Techniques
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost!
Some of these ideas are fairly common, but some are rather unique and I personally have only ever seen them employed once, twice, or at most 3 times.
But why would I want to do this? I already deal with these people offline.
Most businesses are not open 24 hours per day, 7 days per week, 365 days per year....
Web Coach Tip: 3 Quick & Easy Ways to Identify Your Target Market
#1 ~Look at your past customers~
Notice trends in the type of clients you attract and pay particular attention to the ones who provoke you to be our best. How do you feel when you get off a call with a client who's "got it together"...Great, right? What about the client who's a real downer? The phone rings and you glance at the caller id. Ugh! Not her AGAIN! I'd rather stick my hand thru the paper shredder than answer the phone. (LOL, we've all been there!) Remember the tolerations from unpleasant encounters and be sure not to allow them into your newly formed target market.
#2 ~Think about ideal future prospects~
Make up an imaginary customer. For example: mine is "Caroline Everson"...
What is Viral Marketing?
"Viral marketing is word of mouth marketing on the web. In other words it is the "e" term for word of mouth marketing."
Viral marketing was born in 1996. Viral marketing messages receive 5 -15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites.
The Classic Example?
The classic example of viral marketing is Hotmail. com, one of the first free Web-based e-mail services. E-mails sent using this service contain an advertisement for Hotmail at the bottom of the message.
Power of Viral Marketing?
This medium could be used to spread the word about your business among the target audience....
Pages: 1 2 3 4 5 6 7 8