10 Ways to Exceed Your Clients Expectations Every Time!
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service." Set your effort towards learning to deliver "excellence" in both customer service and communication, and you'll have distinct advantages over many other competitors. These tips are based on the tried and true method of "under promising and over delivering."
1. Manage expectations on initial Search Engine placement:
Do NOT tell your prospect that you will get their web site placing in the top 10 search results right away. Don't guarantee that you you'll get them thousands of visitors right away....
How to Profit From Your Ad Space in this Economic Downturn
Recent research predicts that the online ad market will decline by 25% in 2003.**
In 2004, net advertising is a buyer's market.
Everyone has seen the media spotlight focused on the big dot-coms who, dependent on ad revenues, have either gone out of business or been forced to cut back.
Unfortunately, it's the same story for small business owners. The economic downturn leaves many potential advertisers much more reluctant to pay the prices they would have a year or two ago.
I recently came across a message board where one advertiser summed it up this way: in these hard economic times, she has read that people are less willing to make purchases. This means that she is much more at risk to suffer a loss rather than make a profit....
The Undeniable Value Of Differentiation
With all the people offering products and services online, what sets yours apart from the crowd?
You can't argue this, to succeed you need to differentiate yourself.
Online businesses come and go every day and about 90% fail.
The reasons online businesses fail vary from situation to situation, here's a few:
It could be that the business owners didn't educate themselves properly
It could be that the netreprenuer didn't market correctly
It could be that the webmaster didn't develop a product people were actually willing to pay for
It could be that the newbie didn't spend enough time creating and leveraging the right types of relationships
It could be that the inexperienced Internet marketer didn't remember to be thorough and calculated with their product offering, sales copy, packaging, traffic plan, etc....
Time Management And Organization For Online Marketers
TIME DEMON. For online marketers, time is one of their most important assets -- time spent marketing and selling their products. But often, organizing information (i. e. ad copies, sales letters and contact addresses) and managing this information eat up much of online marketer's time. Precious time that could have otherwise been spent selling products and earning money.
LOSING MONEY. Every marketer's primary goal is to make a sale and earn profits. And in order to successfully sell and promote products, marketers must perform other marketing activities (i. e. write promotional material, update customer databases and search for prospects). But minutes spent organizing marketing information and searching are minutes spent on profit loss....
Dos and Donts for the Internet Marketing Newbie (Part 2)
You are now reading Part 2 of my article the "Do's and Don'ts for the Internet Marketing Newbie". Part 1 covered the Do's and this part will cover the Don'ts.
· Don't throw your money away! Unless you have lots to throw away and can afford to buy whatever gets thrown at you. Budget yourself and keep within your budget. Only spend when you need to. You will come across plenty of sites that want you to spend your hard earned money for an internet marketing course, E-book, or piece of software guaranteed to make you money. Don't fall into the trap. First investigate, ask questions from other marketers to see if they are familiar with the product and recommend it. That's where the forums come in handy and are beneficial....
Seven Easy Steps to Boost Your Professional Image With Adobe
Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today's most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for free.
Unfortunately, however, few take full advantage of Acrobat's capabilities. As a result, their documents are not as effective as they could be.
Here are seven easy ways to improve the image and effectiveness of your Acrobat files.
1. Activate links:
E-mail and web site URLs on many Acrobat files look like active links, but don't function. Although blue and underlined, the links do not take readers to different pages in the publication, launch their e-mail program and address an e-mail, or open an Internet browser and go to a web site....
10 Psychological Desires To Insert Into Your Ad
1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering.
2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc.
4. Most people want to receive compliments for their achievements. Give your prospects plenty of compliments for them considering your product.
5. Most people are curious about things that could affect their current lifestyle. You could use words like "Secret" or "Confidential" in your ad.
6. Most people want to invest in their future....
Online Advertising Sinks into the Abyss!
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day "Hitchhikers Guide to the Galaxy" for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then. Sadly on this past Sunday I received notice that Netsurfer was moving to a paid subscription only model and would no longer be able to continue publishing their three primary newsletters by utilizing inserted ads as their sole source of revenue....
The Secret to Making More Money in Your Online Business: Lessons From Monopoly
Thousands and thousands of people are striving to make more money in their online businesses each day. If you are one of the thousands of people, have you ever played the game of monopoly? Have you ever been exposed to the hidden secret in the game that will help you earn more money in your business?
Monopoly is a very simple game once you understand how to win. Most everyone who plays the game knows that to win, the formula is very basic. Buy green houses. Trade 4 green houses for a hotel. Repeat often and you will win. The fun comes with having enough money and luck to buy all those properties, houses and hotels. Another way of looking at the formula is to say, 'the game is won by controlling the most property'....
How To Make Make Money From a Website
I've had numerous conversations with web entrepreneurs about this topic and many of them agree that the revenue models for web business are often poorly thought out and depend too heavily on advertising for success. Back in the DotComBoom it was accepted that you didn't have to worry too much about your revenue model, it was all about investment capital and IPO's. Of course this eventually led to a crash and nowadays web business, like normal business, has to show sound revenue models and profit forecasts. They need a sustainable way to make money - who would have thought that!
The Internet has largely been driven by free information. Users expect services and information to be provided for free and are very reluctant to spend....
What is RSS - For Marketers
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other "content consumers" (other websites, search engines and so on).
RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites....
5 Things More Important to Internet Buyers than WHAT Youre Selling II
Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contributes to the relationship at a measured tempo. Trust grows through gradual exchanges and reassurances.
Yet, the typical sales-oriented Web site urges the visitor to jump to commitment right away. Pushing for them to "BUY NOW!" is not only premature, but a misapplication of the fact that visitors are in a hurry. Developing a relationship can't be rushed or skipped--not if you intend to lead them to the alter (sale). Buyers want and need to proceed at their own pace.
Each request you make of a visitor "call, read, subscribe or buy" requires a higher level of commitment....
How To Make Readers Desperately and Uncontrollably Wanting To Buy Your Product
Are you looking for ways of persuading your web site visitors to buy your product or service? Or for ways of writing a sales letter so that you sell more?
Then you need to understand why people buy in the first place.
People buy things because they want to. Not necessarily because they need to.
We don't need to buy expensive designer clothes, for instance, but we want to. Because we want to look good, and great clothes makes us look good. Why do we want to look good? In many cases, simply to attract the opposite sex.
This is why so many designer clothes ads use sex to sell.
It's simple, but it works. In a magazine ad - by placing a guy in a particular designer suit next to a couple of beautiful women, the readers subconsciously thinks that by buying that suit, he too will attract beautiful women....
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