How To Create An Automated Income Producer
One of my favorite net marketing tasks is creating a FREEreport or e-course and watching it fill with subscribers onan autoresponder.
You might not realize that this is one of the easiest andbest methods of selling your products or affiliate productsbecause you develop a rapport or relationship with your subscribers by giving them quality information. Remember its quality not necessarily quantity that will endear or at least brand yourself as someone they come to know and respect.
So how do you create an e-course that, once its uploaded toyour autoresponder, is a forget and walk away listbuilder?
Heres the way I do it, at least most of the time :o)
1. Pick a subject you know a little about and research itto see if there is a demand or need to know. The best way to research for a subject is to visit thediscussion boards or forums. Do a search on Google for thesubject, for instance, if you were interested in writing about poodles, you might search for "dog discussion groups". See what poeple are talking about and what concerns, problems andissues they have with poodles or maybe another type of dog.
Next, after determining their is a need for thisinformation, you can start writing or do a search for otherarticles, reports on poodles to get ideas and content. You dontwant to just copy/paste from an article as that isplagiarism or infringement of copyrights. You can rearrange or changethe wording so that it is distinctly different and use thatcontent. Or you can ask the author for permission to usehis article, with or without any resource box.
2. Now that you have at least one message or lessoncompleted, you need to set up your autoresponder. If you dont have one, there are a lot of them online, andIve used many and can tell you that some are good and someAre bad and some so-so. One I use is IsoResponder and ithas many good features like a 2,000 subscriber import per day, personalization, tracking how many many opened your emailmessage, a very fast support system and much more.
Basically, you want one that allows unlimited lists, unlimited imports and double opt in subscription (thatmeans the subscriber has to confirm their subscription before theyare added. With the CAN-SPAM Act you must be very carefuland protect yourself from being accused of spamming. By doubleopt ins you get the IP # and date they subscribe whichwill be enough evidence to counter any false accusation.
Because each a/r is set up differently, you will need toread the instructions on how to set it a new list.
Once you a/r has you first message uploaded, withpersonalization so that the subscribers first name is usedin the message, you are ready to begin building your subscriberbase.
3. Building Your List
Depending on your a/r you can build your subscriber base inthree ways.
Create a form that you insert on your web page. Remember tocreate the thank you page which the subscriber will be re-directed to automatically after filling in the form. Make it simple, "Thank you for your subscription and lookfor the first lesson in your email box in the next minute orso" is all you need. Don't try to sell them or they willprobably be turned off and unsubscribe or just ignore yourfuture ads. If the a/r has this feature, use the email linkin your signatures, on your web pages, in your ads. The third way is to buy leads andimport them into your a/r. This is a great way of quickly building your list, but you need to make sure the leads are fresh, come with an IP # and dateof subscription.
I like to create a new lesson or report every day until Ihave at least 7. If its an e-course then you send outyour lessons every day, but if its a report or other message, thenspace them out to every other day...at least. You don'twant them to think you are hammering them with ads.
4. Your Ads
I like to call my ad in each lesson, This Lesson IsSponsored By. Most readers aren't turned off by this onead as they are with the lesson sprinkled with ads and your affiliate links. Make the sponsor something that is related to your topic. In the case of the poodle e-course you wouldn't want to sell bird food :o) Dog biscuits, poodle trimming tools, orflea powder would be on target. If you don't have aproduct to sell, go to Commission Junction, Linkshare orBeFree. com which lists 100s of affiliate products and its fr. ee to join. Or do a search on the search engines.
Keep building your e-courses and reports and watch yoursales and income soar!