Internet marketing

Are you looking for ways of persuading your web site visitors to buy your product or service? Or for ways of writing a sales letter so that you sell more? Then you need to understand why people buy in the first place. People buy things because they want to. Not necessarily because they need to. We don't need to buy expensive designer clothes, for instance, but we want to. Because we want to look good, and great clothes makes us look good. Why do we want to look good? In many cases, simply to attract the opposite sex. This is why so many designer clothes ads use sex to sell. It's simple, but it works. In a magazine ad - by placing a guy in a particular designer suit next to a couple of beautiful women, the readers subconsciously thinks that by buying that suit, he too will attract beautiful women....

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Critical Mass Website Promotion is the elite goal rarely attained by website marketers in any industry. Reaching critical mass and getting targeted website traffic on autopilot (meaning you don't have to promote your site for 6 months and the traffic NEVER declines) is the Holy Grail of internet marketing. When you hit critical mass in your market, things change drastically for you and your business. Your marketing efforts go down in direct proportion to your customer support and sales going up. It sounds awesome. It IS awesome. But only a tiny fraction of websites on the net every achieve critical mass. Here's a nutshell version of what it takes. 1. Work Hard Internet marketing is no game to be manipulated by using software and quick fixes to a very large problem, which is long-term, steady traffic coming to your site....

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If you are convinced by now that you wish to do an online business and would like to find out which business models are available, this article is written specially for you. The different avenues that you can make money are: 1. E-bay model 2. E-Affiliate/network marketing programs You earn a commission if you are successful in selling affiliate books, programs or network marketing programs. This business model has advantages in that you do not have to create your own product or write your own sales letter. You also get a replicated website as an affiliate. All you need to do is to actively refer your friends and market the product or program. 3. E-Shopping model In this model, you are interested to sell your goodies online....

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Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be doing it. In Marketing - the next level we looked at some of the most important definitions, and pointed out that marketing is simply about bridging the gap between the producer and the consumer. It's not about what you're trying to sell, it's about who you're trying to sell it to, what they want from you, and how to give it them. It really is that simple. This is all very good in theory, but one of the main problems with marketing is that while it makes complete sense when reading about it, applying it to the real world can often prove to be a different matter....

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Establishing a web presence on the internet is based on two factors when you are on a budget, your willingness to devote time to your marketing efforts, and knowing the true facts of what really works in the world of internet marketing. There are many site promotion companies that promise to generate traffic for your site, but if you are a business on the Internet, you want more than just hits; you want potential customers to visit your site. The techniques discussed below will give you an understanding of what is working on the Internet, and bring those customers to you if properly applied. The fact is, that increased visitors to you site may increase its ranking on some search engines, but would you rather have 10,000 visitors from traffic generating sources just clicking through so they can generate traffic to their own site, or 1,000 visitors who are seriously interested in the products or service that you are offering....

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Impulse shopping in the checkout lane may be what drives grocery store profits, but chances are it doesn't do a thing for your business. Your customers are far more likely to need up to nine contacts from you before they trust you enough to buy from you. Nine! That's up sharply from when I entered the marketing field lo those many years ago, and you should expect that number to continue rising over your career too. The good news is that there are some very simple steps you can take to eliminate some of those contacts, or at least shorten the time span from initial contact to first sale. The first step is to acknowledge that we've created our own monster in our efforts to build our businesses....

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Starting a business is a huge, but rewarding, task toundertake. An internet-based business is no exception andthe same dedication and hard work is required to make ittake off and be successful. You will soon learn theimmense value of a e-business website. Think of this toolas a virtual storefront. Instead of a physical store youcan stock your goods or tout your services, you willutilize this website in a similar fashion. Just as youwould maintain a store and ensure it is appropriatelydecorated for your particular business. You would notexpect your customers and clients to shop in a store withcluttered shelves, dusty counters, and dirty floors. Forthat same reason, you should not expect your customers toshop in a virtual space that is littered with text or linksthat do not work....

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Way No. 1 - Clog Up Their Internet Connection Imagine it. They're happily surfing around on Google looking for your 'widget' and everything's going smoothly. Your website appears in the first page listings (congratulations you must have employed magnet4web or another highly-esteemed website marketing company!) and they click through to you. Then their internet connection starts to clog up. It is positively groaning and creaking under the strain of downloading your homepage which has so many images on it takes over 30 seconds to appear. They look at the progress bar at the bottom of their screen. It reads '20%'. They look at their watch and then click on the little 'X' at the top right of their screen....

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Congratulations, all you Internet marketing people you. You now command a whopping 3% of total advertising and marketing budget. Hey, it's better than, well...2%. And the number is trending higher. That's good too. But what if I told you that people spend nearly as much time on the web as they do in front of the television? Did you know that TV commands almost 40% of all ad spending, while the web gets only 3%? How about newspapers? Businesses spend almost as much on newspaper ads as television, but guess what? Consumers spend less than 10% of their time reading newspapers. Clearly, if you judge just by the numbers, the web is underfunded. Why? I have a theory: to most business decision-makers, the people who sell the web channel are geeks....

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Every business needs customers that's axiomatic. When you work on the net, the only way to get customers is to get them to your website. There are many ways to do that. You send send traffic to your site You can link to other sites You can exchange banners You can adveritse by email You can advertise by pop ups you can advertise on Google You can get listed in search engines You can advertise off line You Can mail out flyers by snail mail And on and on and on... These are all proven methods of getting people to your site and, if you want business, you must get people to your site. However, until you actually have a person reigster or sign up at your site, you do not have a customer, you simply have a visitor....

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There are certain mesmerizing words that when used effectively can make people buy from you and increase your sales. Here are these website sales magical words: 1. Use the word "fast" in your ad. People want fastresults, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money. 2. Use the word "guaranteed" in your ad. Peoplewant to be assured they are not risking their hardearned money buying your product. 3. Use the word "limited" in your ad. People wantto own or receive things that are exclusive or rarebecause they are considered to be more valuable. 4. Use the word "easy/simple" in your ad. Peoplewant easy ordering, easy instructions, easy to use, easy payments, etc....

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But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention. My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions. "Micro-Plan" Questions What is your purpose for being online? Awareness Sales Community What % of your overall marketing to be done online? How much time do you expect to spend marketing on internet? What strategies will you use? Contests Forums Free reports/e-book Newsletter Pay per click advertising Banners Articles/content Viral marketing Timeline Assign a project date to each of the strategies....

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Do you want to unleash a tsunami of sales at your website? If yes, then use these 10 online sales, electrifying insider's tricks of the trade. 1. Sell an inexpensive product to sell an expensiveproduct. If people like your inexpensive product, they'll be persuaded to buy your expensive one. 2. Allow your visitors to decided how much theywant to pay for your product. I only recommend itfor products that don't sell or ones that hardly sell. 3. Create an extra revenue stream with your website's articles or content. Publish the first paragraphof each article and charge people to read the rest. 4. E-mail targeted e-zines and ask them to do ajoint venture with you. Ask them to run your ad andin exchange they get a percentage of the profits....

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