Online Business Mistakes

 
Everybody makes mistakes, but nobody likes to talk about them. We feel silly and foolish, even though we could not possibly have known. I know I have made many mistakes during my online business career and it's embarassing! While my rational brain knows it is not really true, my irrational brain thinks that the whole world has seen my mistake and is pointing and laughing at me. One of my biggest mistakes was not getting the account information when I first registered my domain. That may sound silly to some, but as a beginner I had no idea how to register a domain name or what I might need the login information for. I had my host register it and everything worked fine, great! Eventually, when I wanted to change hosts, I started to think about how to access my registration account....
 

Starting an Internet Business is not for Everyone

 
Creating and building your home internet business does not need to be a daunting task. Knowing how to start an internet business will pretty much be the most important thing you would want to know. Starting on the wrong foot could discourage or demotivate you into building your home internet business. First things first - "an internet business is not for everyone". Find out why . . . First - to start an internet business entails making sacrifices. Do you have the desire and persistence to succeed? Do you really want to make a living online or are you simply hanging around the net? My marketing mentor advised us to look at the end goal. And the end goal of course is enjoying the freedom and independence of working from home....
 

Web Success Secret - Overdeliver

 
A few days back I got an email telling me to look at a software which was revolutionary. It enabled anybody to earn lawful income on the internet without hype or without making any false promises, etc, etc... Well, we all receive such emails almost everyday, but rarely look at them. I would have done the same but as it was from a friend I clicked the link. What I found was quite interesting. It was really a new way to make money - at least it looked that way to me. Moreover, it was very much affordable and promised many of the things that I wanted. So I went for it. Tell you the truth, I was infuenced more by its low price rather than its promises. My friend's recommendation also played some part in this decision....
 

How Old is Too Old?

 
How does a 74-year-old newbie break into the world of Internet marketing? You gotta admire an old codger like that trying to break into a complex, technical, all-new-to-him field at that age. You want to find out more about such a guy. Is he kinda demented? What's his business background? Does he have a chance to succeed? You have all kinds of questions you'd like to ask if you interviewed him. I looked him up. I asked questions. Me: Why are you venturing into this field at your age? Him: I needed money, I wanted to get started before I got too old. Me: What makes you think you can succeed? Do you have computer experience? Business background? Him: Why shouldn't I succeed? Look at all the other people who have succeed....
 

Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix

 
Weblogs and Podcasting in the Marketing Mix It is rare that such a speedy development could have been watched as it happens now for Podcasting. But for this there are some good reasons. Weblogs have become an established Publishing Tool with millions of users and readers. Furthermore users are able now to handle multimedia applications and do own computers and mobile music players. But the up to date hype should not be reasoned by the users, which rather do not have expert skills in marketing, but by the industry following those millions of users. Also investors again are very active in the reach of weblogs and IT at all. Studies state that about the half of mobile music player owners already has downloaded a podcast....
 

Eyes on your eCommerce Website

 
Copyright 2005 Richard Keir In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block. Designing an eCommerce site is more than making it pretty. You have certain desired actions you're looking for from your visitors. You have specific things you want to be sure they see and hopefully act on. Now, there's some research that can guide your design. Certainly you want your site to look professional, but you want it to do its job as effectively as possible too. People are surprisingly alike in some of their basic visual behavior....
 

Boost Your Sales Copy With One Simple Tweak

 
Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no - software little tweak, you will be able to put customized information into a web page that is different for everyone you invite to visit. It is incredibly simple; seriously, I promise! All that you need is a very basic understanding of HTML, like how to make hyperlinks, and I will teach you everything else. Sound fair? What can you do with this, you may be wondering? Well, if you have a newsletter, you can create a link to your web site and the page displayed could have your subscribers first name where ever you want it. It doesn't have to be their first name either; it could quite literally be any custom variable that your newsletter managing service/script/program has saved for each of your subscribers -- their last name, email address, snail mail address, gender, age, favorite color, etc....
 

Dont Become Another. com Road Kill

 
Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one. com company that paid for these millions of dollar/eurodollars for brand awareness ads? Doesn't this type of marketing remind you of a IPO. com frenzied "drunken sailor school of budgeting" - meaning, spend like a drunken sailor hitting his/her first port of call in years, with no thought other than "brand awareness" coming to mind? Got the picture yet? Want the cliff notes to the rest of my article? Three words repeated from my header - "target customers online." Some do and don'ts, with the do's first: Think digital marketing - use keywords your customers may punch in to a search engine to find your site throughout your overall online and offline marketing processes....
 

An Introduction to Mortgage Marketing

 
The other day I had an appointment to meet with a client about a real estate classifieds website. We decided to meet at a local restaurant and discuss the project over a few beers and oysters. For the first hour or so we talked about his goals and the general operation of the website, the design, functionality and his goals for the next year or two. I finally asked him about his marketing budget and what forms of advertising he was planning to use. Not to my surprise, he replied "I will just get listed in Google and the rest will fall into place." Mind you, I'm sitting there with a well proposed business plan in hand, mission statement and all, although the section on marketing was no where to be found....
 

How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A. C. T. I. O. N..

 
How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. One Simple Word. A. C. T. I. O. N. Working from home can get stressful. With all the distractions presented to you each day, you need an effective way to stay focused. When working online, it is difficult to always stay on task and not get sidetracked. The difference between those who succeed and those who don't can be summed up by one simple word. A. C. T. I. O. N. Use this acronym to motivate yourself to stay on top of your daily plan. Automate as many things as possible. You can do this with autoresponders, mailing list filters, signature emails and other tools of this type. Catagorize your daily to-do's and make sure your highest priority is always on the top of the list....
 

A World Outside The US

 
With the exception of myself and a small handful of very remote and isolated journalists, no-one today bothers writing about the growth of the web. It's old news, and we already get it. Today's buzz is more about reaping the benefits of what's already there. Global business is now the norm, and the world is our marketplace. Those of us who are fortunate enough to be making a living writing and selling software have the luxury of riding on the very crest of the wave of good fortune. The whole Try Before You Buy concept allows us to send our software across the whole world quite literally in minutes, and users from almost every part of the globe can download, try and hopefully buy our products....
 

When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online, and you should think of all three simultaneously with each new advertising campaign you entertain.

 
And they are, Obtaining an Opportunity to Sell - Lead generation, driving traffic to your web site. Closing the Sale - The sales presentation, online sales copy & order page etc., to close the sale. Following Up on Your Maybes - Follow up call, opt-in email, offline newsletter, mailing list etc. Think of your market as an orchard, with some ripe & ready plums, and many more green ones. Pick the ripe ones yes, but be sure to irrigate & fertilize the soil, prune & bug spray the trees with care, and nurture the fruit along. Mastering all three of these activities is critically important to the profitability of your advertising campaigns, and online marketing in general. But when you're starting a new venture, which one do you master first?...
 

3 Reasons Why I Never Delete Spam Immediately

 
All of us hate spam and all of us have our own methods of fighting it. Unfortunately, all the methods in the world cannot help us to succeed completely. A long time ago, I heard the expression, "If you can't beat them then embrace them". Ok, so what has this expression have to do with the spam problem? In my opinion, a lot! I decided to use the spammer's knowledge for my own interests instead of just being frustrated and get upset looking at all my emails full of junk. Every morning when I open my email, I quickly look through all the spam. Why am I doing this instead of delete them immediately? Reason 1: Reason 2: I have few web-sites in different business areas of the Internet and always look for nice affiliate programs to enrich my sites....
 
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